7 reasons video marketing is important for your company and brand

Hey there! Are you struggling to gain traction with your brand and company? Have you tried everything from flyers to skywriting and still aren't seeing the results you want? Well, it's time to switch things up and try video marketing! Here are 7 reasons why video marketing is important for your company and brand, and why you should start incorporating it into your marketing strategy today (with some SEO tips thrown in for good measure).

1. Videos are entertaining - Let's face it, reading a bunch of text about your product or service can be boring. But a video? That's like a mini movie! People are much more likely to engage with and enjoy a video than they are a wall of text. Plus, if your video is funny or entertaining, people are more likely to share it with their friends and family, which means more exposure for your brand!

2. Videos are memorable - Have you ever watched a video that made you laugh, cry, or feel some type of emotion? Those are the kinds of videos that stick with you long after you've watched them. By creating a memorable video about your brand or product, you increase the likelihood that people will remember and recognize your brand in the future.

3. Videos can explain complex topics - If your product or service is a bit complicated, a video can be a great way to break it down and explain it in a way that's easy for people to understand. Plus, by including keywords and phrases related to your product or service in the video's title, description, and tags, you can improve your SEO and make it easier for people to find your video when they're searching for information.

4. Videos can showcase your brand's personality - One of the best things about video marketing is that it allows you to show off your brand's personality and values. Whether you're a fun and quirky startup or a serious and professional corporation, a video can help you convey your brand's tone and messaging in a way that's authentic and engaging.

5. Videos can increase website traffic - By embedding a video on your website, you can increase the amount of time people spend on your site and reduce your bounce rate. Plus, if your video is hosted on a platform like YouTube or Vimeo, you can include links back to your website in the video description, which can help drive traffic and improve your SEO.

6. Videos can boost social media engagement - Videos are one of the most popular types of content on social media, and by creating a shareable video about your brand or product, you can increase your social media engagement and reach. Plus, by using relevant hashtags and including a call-to-action in your video, you can encourage people to share your video and engage with your brand.

7. Videos can improve email open rates - If you include a video in your email marketing campaigns, you can increase your open rates and improve engagement with your audience. Just make sure to include a thumbnail image and a clear call-to-action to encourage people to click through and watch the video.

These are just a few of the reasons why video marketing is so important for your company and brand. By incorporating video into your marketing strategy, you can improve your SEO, increase engagement with your audience, and ultimately drive more conversions and sales. So, what are you waiting for? It's time to start creating some killer videos!