Video content has been growing in popularity in recent years, and in 2023, it is expected to become even more important for social media growth. You have probably seen this as you scroll different feeds and are noticing more and more video content. With the rise of platforms like TikTok and Instagram Reels, video has become the preferred way for people to consume content on social media. In this article, we will explore the reasons why video content is crucial for social media growth in 2023.
First and foremost, video content is more engaging than text or static images. Videos can tell a story in a way that words cannot, and they are more likely to capture people's attention and keep them engaged. As we like to say at Loodle Lens, if a photo is worth 1000 words, a video is priceless! Further, as attention spans continue to shrink, it is becoming increasingly important for brands and individuals to grab the attention of their audience as quickly and effectively as possible. Video does just that.
Additionally, videos can showcase a brand or individual's personality and values in a way that other forms of content cannot. A well-made video can convey a brand's message, personality, and values in a way that is memorable and impactful. This can help build a strong and lasting connection between a brand and its audience, which is essential for social media growth. You want an audience that knows you and trusts you and there is no faster way to do that than by putting yourself on camera.
Another reason why video is so important for social media growth is that it allows for creative expression. Social media platforms are all about creative expression, and video is the best way to express yourself creatively. The hard part is getting comfortable being on camera and that is where we come in! Whether it's a vlog, a tutorial, or a product demo, video allows for more creative expression than other forms of content. This creativity is what sets brands and individuals apart on social media and can help them stand out from the crowd.
Finally, video content is highly shareable. People are more likely to share videos than other forms of content, and this sharing can help drive more traffic to a brand's social media pages. Think about how often you are tagging friends in posts you see that make you laugh or bring on some sort of emotion, its almost always video! TikTok has made a billion dollar business out of people making and sharing videos! Sharing is the lifeblood of social media, and the more shareable a brand's content is, the more likely it is to grow its social media presence.
Video content is the future of social media, and in 2023, it is more important than ever for brands and individuals to be on video as much as possible. Whether it's for engagement, creative expression, or shareability, video is the best way to grow a social media presence in 2023. So if you're looking to grow your social media presence in the coming year, start thinking about how you can incorporate more video into your content strategy and talk to us about how to make that video shine!